Going Fully Digital: A Dental Partnership

With the experience of buying and owning a practice from associateship, Dr. Chadwick Williams DMD was able to build his own from the dirt up. While implementing the latest digital technologies allowed him to fabricate crowns in-house, Chad always looks to Keating for their technical support and unparallel crown restorations. He discusses his various marketing tactics both online and in the local community.

Full Transcription:

Sean Keating: Hey everybody. Sean Keating here. I want to welcome you to the Dental Up Podcast Show by Keating Dental Art. Where anything goes and nothing stays. Get the latest clinical focuses in dental and thought provoking spins on the most viral topics out there. Join us every week for the most mind enhancing ways to grow your practice mixed with lifestyle, sports, news and topics that don’t suck.

Hey everybody. I’d like to welcome you into this week’s Dental Up Podcast here at Keating Dental Art in beautiful Irvine, California. Today we’re going to be talking with Dr. Chadwick Williams, and he’s from Lebanon, Tennessee. Right?

Dr. Williams: Tennessee baby.

Sean Keating: Good Lord. Good to see you Chadwick. You looking good baby.

Dr. Williams: Feeling good Sean. You looking good.

Sean Keating: Oh dude. I’m looking like a little weather today. We had a little time last night at the pizza parlor watching those damn Cavaliers and Golden State Warriors man. Did you watch any of that last night at all.

Dr. Williams: No I missed it last night.

Sean Keating: Yeah it was the opening game. I usually start of talking about sports so we’ll talk a little bit about that, and then we’ll get on to Dental Up a little bit. Man it was like Lebron James has been in the dang Finals, I think, seven years straight. It’s been three years straight against the Warriors and the Cavaliers. Those are real good games stating off, real back and forth, real tight and everything. At the end of the first quarter, they actually went up, the Golden State Warriors, went up by five. And then at the end of the half, they were up by like eight. But I thought “Oh it’s going to be a real tight game.” Then in the second half, Cleveland just starting a bunch of turnovers, and gosh they were up by like 21 points and it was like “What the heck?” And they ended up winning I think by 21, 22 points.

And that damned Kevin Durant is the, he’s the game changer for the Warriors too because Kyle Thompson, Klay Thompson had a little bit of an off game last night. I think he made like three or four, I think six points. I think he was like 3 of 16 or something. But Durant had almost 40 points, multiple rebounds. Just a real great game. But I don’t think Cleveland … I’m not a big Lebron guy, he’s a stud but I just, I don’t know. I kind of like to see the other guys win there, but Warriors look really good man.

But what about you? You got any kids in sports or anything like that or what’s going on?

Dr. Williams: Both kids play soccer. The younger on is definitely my athlete, gets three or four goals every time that he plays. He’s just a machine.

Sean Keating: How old are your boys now?

Dr. Williams: 9 and 11.

Sean Keating: Can you believe that? I remember, we met probably, I think in 2004. I think it was at a Dental Town meeting in Vegas or something.

Dr. Williams: The very first one.

Sean Keating: Yeah very first one. Dude you were just so fun and you’re a country boy. Tennessee. I remember you in Vegas because I had to run a booth, we had a booth in the dang thing, and I remember seeing you at like 8:00 in the morning with like two beers walking through the thing. And you were just like “I never been to a dental show where you can walk around with alcohol in the morning and people won’t look at you like you’re a freaking nut.”

Dr. Williams: Hey man. What happens in Vegas stays in Vegas.

Sean Keating: I’m telling you. Yeah we won’t tell your wife. You weren’t with your wife the very first meeting were you?

Dr. Williams: Yeah she was there the first meeting. I’m pretty sure she was there the first meeting.

Sean Keating: Yeah I think so. But I remember because we sat down and ate with you guys, and my wife and you guys, and we did really well with our wives.

Dr. Williams: I’ll get their coverage.

Sean Keating: Exactly. But yeah, you got a real pretty wife. And I remember back then. Then at the next meeting or so, or couple meetings later, then she was pregnant. Now I can’t believe how they’re already … They’re ready for high school almost. Before you know it, they’re going to be going to high school. It’s amazing.

Dr. Williams: I got one going to middle school next year.

Sean Keating: Can you believe that? Middle school’s kind of … My place where I grew up it was like first through sixth grade is the elementary school, and right next to it built into it was the seventh and eighth junior high is the way we do it here. But I remember those seventh and eight grade, the junior high years are probably your best years. I still know guys from 40 years back that we still kind of get together, like 30 or 40 of us from junior high. When we left junior high, half of us went to one high school and the other half went to another high school so kind of missed them going to high school but good times. You did a lot of stuff back in junior high. I don’t know if the kids are doing that kind of stuff nowadays but you got to keep an eye on those little boys.

Dr. Williams: Man I’m telling you. They’re in a lot of stuff that I don’t want them to do.

Sean Keating: Our boys, they’re 30 and 32 now, and I remember when they were just that small like yesterday. So kind of crazy.

Dr. Williams: Yeah time flies dude.

Sean Keating: It really does. It’s an eye blink. We’re here on this Mother Earth a very short time in reality when you think about it. Try to make the best of each day and try to live it to the fullest and see what we do.

So dude let’s Dental Up a little bit Chadwick. Tell me a little bit about your dental career. Like where did you go to dental school at and stuff? Tell me a little bit about that.

Dr. Williams: Went to dental school, graduated Louisville School of Dentistry call of 2001. I got out of dental school and went to Tennessee. Went into five month associateship with a fellow who was quitting dentistry to become a fireman.

Sean Keating: Oh you’re kidding.

Dr. Williams: And then at the end of the associateship I bought his practice. It was a three operatory practice that was producing about what I do now in two months in his full year. He hated dentistry, hated everything about it. So he and I fit like a hand in a glove and I was off and running.

Sean Keating: That is so cool.

Dr. Williams: So about nine years ago, I had outgrown his building and we ended up building a dental office with lease space beside it. And just got my first tenant after seven or eight years. I didn’t want tobacco stores, convenient stores, liquor stores that sort of thing, which was very popular here, so Alive Hospice is moving in next door to me. Going to be a great fit with me and them being side by side.

Sean Keating: No kidding.

Yeah I remember that. I remember when you were just going to … You built it from the dirt up.

Dr. Williams: I did.

Sean Keating: And it’s such a beautiful high end practice dude. And congratulations, I forgot about that.

Dr. Williams: Thank you. Thank you.

Sean Keating: But what a story though to get out of dental school. Because when I … I started my company … I worked for company like 17 years, and then I started mine in 2002. So basically same time startups with us. So we kind of connected way back then when we’re just kind of starting up. But I didn’t know you were … You worked for someone. I was going to ask you like “Where’d you start off [inaudible 00:06:56]?” So you start off with a dude for like 5 months. What a great thing to have where he was kind of wanting to phase out and you stepped right in.

Dr. Williams: He didn’t want to phase out. He wanted to quit.

Sean Keating: No kidding.

Dr. Williams: He was done brother.

Sean Keating: That’s so crazy. Some guys don’t … It’s a tough field. It really is. To be in people’s mouths all day. It’s different and some guys … I just can’t imagine going though all of that schooling, it’s like eight, ten years or whatever it is ridiculous. We figure we go to school 12 years from first grade to twelfth, that’s long enough. But to do another eight, ten years of college, and all the studying. To put all that time, effort, and money, and then just to back out. He must have really not liked it. But I bet that happens to quite a few guys though.

Dr. Williams: Yeah. A lot of guys burn out earlier in their career. They put too much time into it. Don’t do things that’s going to allow them to relax and enjoy life. You have to enjoy life outside the office. And if you enjoy life in the office, then you’ll enjoy life outside the office. The guy that I bought my practice from didn’t want to go to dental school, he wanted to be a fireman. His dad said he had to make a doctor. So he goes to dental school, graduates, and on the day of his graduation his dad says, “Well you could’ve been a real doctor.” So he started off sour.

Sean Keating: Geez. Someone needs to kick that dad you know where. Don’t tell that to your boy, especially after all that. “You got to be a real doctor.” I wouldn’t have took that. I would’ve said, “You know what dad, you can go whatever.” No.

So that’s crazy dude, that’s awesome. Now with your practice, when you did all the … When you bought, you bought the property next to the one practice. Did you sell that other dental office, or was it shut down afterward? How’d that work?

Dr. Williams: It was in a residential area, and the city told me that I had 90 days to put another dental practice in there or it reverted back to residential. So I remodeled the home back to a residence and rented it to some college kids.

Sean Keating: Perfect. And then you just built on the lot next to it or something?

Dr. Williams: It was about a quarter mile away. Started looking for something that was more of a main drag. I was on a side street in my original practice and I wanted something that was high traffic area, has a presence with the eyes. So I went to the best architect her that I knew. He designed the beautiful building, and we found contractors, vented out, picked one and started from the ground up, and have not regretted it at all.

Sean Keating: That is so … I mean, that’s a leap of faith. And that’s kind of what I did here with mine. Just get the contractors, get the architects, and just go for it dude. But I remember seeing yours, it’s like a colonial estate almost, it’s really beautiful. How big is that place?

Dr. Williams: My part of the building is 4400 square feet. The total building is right at 10000.

Sean Keating: No kidding. Now how’d you break it down? Dental practice and then you had some other units that you kind of thought ahead on renting out or just other spaces if you need to grow bigger in your own practice?

Dr. Williams: That’s correct. We said that we’d let other people pay for the building eventually, and we thought that we would have it filled up with dental specialists. The name of my complex is High Street Quarters. It’s on High Street here in Lebanon. And I made promises to everybody that I talked to that if I had two dental specialists that rented out the extra space, I was going to rename the complex to Tooth Acres.

Sean Keating: That’s gold.

Dr. Williams: But that didn’t happen, so when got Alive Hospice. They’re building right now. I can’t wait for them to get in. It’s a great company. So I think we’ll a be a good match.

Sean Keating: Now how does that work? A hospice is like where people go to kind of spend their last days. Is that what it is?

Dr. Williams: It’s an office space. The hospice nurses will come by there, get supplies …

Sean Keating: Oh. You’re not going to have all the patients there.

Dr. Williams: It is not an in house facility, no sir. They have a couple grief counseling rooms, and some areas for families to come in and be counseled, and pick up supplies and such things. But mainly it’s just an office space.

Sean Keating: Well man that’s going to help out on the nut each month, huh?

Dr. Williams: Absolutely. Absolutely. I can’t wait to have somebody in there helping me pay for it.

Sean Keating: Oh that’s so cool.

What about with your place, buying it several years back, how is it in your area with the real estate and commercial real estate or whatever. How’s that doing? It is going up? Did you get it at a good time, a high time?

Dr. Williams: I bought it at the peak of the economy and built at the peak of the economy. When we finished the construction, there was a nosedive in the economy back in ’08. So everybody had to recover. This area seemed to recover a little slower than other parts of the country. Our particular town was slower, and the neighboring town has picked up really quickly. I wished a couple times that I had built in our neighboring town, Mt. Juliet, instead of in Lebanon, but hindsight’s 20/20.

Sean Keating: Yep. Absolutely.

Tell me a little bit about your area now in Tennessee. Where are you located? I’m a knucklehead when it comes to geography and everything. Where’s like Nashville and stuff life that? Is that close to you or far? Where are you at?

Dr. Williams: It’s close. It’s 30 miles east of Nashville on I-40. We have a town of about 33000 people. Neighboring town is about 33000 people. The county that we’re in, Wilson county, is about 106000 people. And we have enough of the amenities of Nashville. Being able to drive down, have nice dinners, go to the Predators games, go Preds, go to the Titans games, nice dinners, concerts, music city, there’s always a concert downtown. Sometimes it is a country concert, had a lot of rock concerts. Just beautiful venues here to have some entertainment.

Sean Keating: No kidding. That sounds really neat and a small town feel really. Heck we got like 300000 just in the city of Irvine. It’s ridiculous. It’s so crazy.

Dr. Williams: Yeah. Completely opposite. Yes sir.

Sean Keating: Yeah it’s all cement and all freaking traffic. I live about 30 miles away or 25 or so in a little beach town, but I love getting on out of Irvine and getting on down to the beach. It’s like six miles big compared to, I think this town’s like 80 miles just in Irvine.

Dr. Williams: That’s huge. Yeah that’s huge.

Sean Keating: It’s a big place. I kind of like to do the country feel now and then. I don’t know if I could live it year round, but if they have some good little and some good little places to eat. You got any good fried chicken out there at all?

Dr. Williams: Hot chicken was invented right here in Nashville, Tennessee.

Sean Keating: Dude. I’m telling you man. There’s a couple places out here that we go to that I just … We have this Popeye’s Chicken, that’s what I find good chicken, spicy chicken. But you go to Tennessee and stuff and you get real good chicken and stuff.

Dr. Williams: You come to Nashville go to Prince’s Hot Chicken or Hattie B’s Hot Chicken and you will not be disappointed.

Sean Keating: Really? Dude. That sounds so good. I’m hungry right now.

Dr. Williams: It’s lunchtime here Sean.

Sean Keating: It’s 10:15 here, and I know you’re two hours ahead. But I been thinking abut lunch since I got up. Freaking hungover a little bit. Last night, I was thinking it was Friday night and my wife’s going, “Don’t you have to do a podcast in the morning Sean? Shouldn’t you take it easy?” I’m like, “I’ll be okay. Get another pitcher.”

But dude okay, let’s talk a little bit about … What do you think about the digital technology impact on your practice? Are you doing any digital? I don’t know. Did you do any Sarick or anything digital-wise?

Dr. Williams: I had a Sarick blue cam with a MCXL mill. I really enjoy being able to give patients a same day crown. I also enjoys being able to do the Sarick connect and send it to a lab such as Keating Dental Lab that will send me a perfect restoration, perfect margins. Don’t have to worry about trimming a dye or the technicians can put a glass edge on a margin and to do that with zirconia, you can’t beat it.

Sean Keating: Oh that’s so neat. You were [inaudible 00:15:55] way back in the day, did any guys in Dental Town help mold you there little bit? Did you do anything like with Samear, the Seriff Doctors or just trial and error in the trenches? Or how’d that work?

Dr. Williams: Trial and error. I found out that a dentist in Nashville had bought my first Sarick machine and had found out couple weeks later that he had stage 4 colon cancer. So Patterson bought it back from him, and then it wasn’t a new unit so they had to sell it at a reduced cost. I fell into it cheap, relatively. So I bought the red cam and the compact mill and worked with it, went to the training. Todd Erilect, that was on Dental Town was one of the first trainers that I went to. And he was very impressive to show how to get perfect contacts and perfect inclusion, and how to make sure that you have strength in your restoration. This is back when we didn’t have the Selter Duos and the Eye Maxs and things that you bake and make harder. You had the dense of lime, the Ivaclares, and if you didn’t have them at least a millimeter, millimeter and a half thick, patient bites down on a piece of bacon, you’ve got two pieces of crown in their mouth. So the technology advancements have really, really impressed me in the past few years.

Sean Keating: Oh that’s so cool dude. Yeah I know that Todd Erilect, he’s a wizard man. He’s really good. It’s pretty darn complicated. You got to be good. You got to be a techy almost to get it down. But I think once you get it down and you get the parameters right, it’s a real neat thing how you practice with that high magnification and everything else. What about with digital impression taking? Have you though about that at all or little bit? Or you know got the Sarick …

Dr. Williams: Got the Sarick. I don’t trust it to do a denture yet. I don’t know if any of the other scanners are scanning for dentures. I know that Invisalign uses some Itero scans and some Sarick scans and whatnot, and I think that that could come in extremely handy. The thing that I look forward to is when you can do the digital dentures with a camera versus taking the impression that will produce the 3D printed denture.

Sean Keating: Yeah. We’re looking into that too. That’s what I was just saying with … I don’t know if Sarick will come up with something like that, but I’d be nice to get them going cutting edge with the dentures. What if in a couple of different areas with that where you can just wave a wand in the mouth and do it digitally. Send it in an email over. It’s not there quite yet, but we’re still working on some companies looking at it. But that would be really neat. Because to be able to do that in house … To do it instantly where you could send it to us and we could just process it in a couple of hours and just overnight it on a one day turn around. That’d be kind of neat.

Dr. Williams: Then if the patient looses their denture, drop it in the sink, bust four teeth off of it, or they go parachuting and it flies out of their mouth and they never see it again, call the office, “Hey I lost my denture.” I call Keating say, “Hey patient XYZ lost a denture.” You mill another one, 3D print another, one whatever how the technology goes, you overnight it to me. They’re without a denture two days.

Sean Keating: Exactly and you’ve got the file and it’s just boom. And it’s just like, “Oh we needed a little more retention? Okay let’s tighten up this. Oh we want to do a different color on the teeth? Let’s just lighten them up on this.” It’s really amazing dude. It’s so crazy and how the dental office and the dental laboratory is changing and evolving. I’m still an old analog guy. Thank God I got my young little millennials here. Sons and stuff and most of our workers it seems like, these are young guys and it’s going digital man. It’s kind of crazy.

Dr. Williams: The digital revolution has made the dentist and the dental lab become more partners than lab client people, become partners because if anything is off, it’s off immediately. You can tell me, “Hey man that last picture that you took, there was something on the inclusive surface of that tooth. Take me a new picture.” So I can go back into the operatory after you review the file and take a new picture, send it via email Sarick connect, whatever. You can say, “Hey man that’s great. We’ll send this out tomorrow.” And it’s great.

Sean Keating: Yep. That is so cool. And I know with the three shape, it’s instant with us. I know sometimes it takes a little bit longer with some of the other systems. But dude, that is so right on the money.

Now Chadwick, tell me a little bit on your practice. Are you referring out? I got a lot of younger guys so if you could just give us a little bit of advice for starting up. I got a lot of guys that try to do everything like the MacGyver, anything comes in they’re going to do it, and then I got a lot of guys that like to sleep at night and they don’t do their endo. They don’t do any kind of ortho. They don’t like to extract teeth. I don’t know many guys that have ever said that, but do you do a lot of extractions? Do you do any endo? Tell me a little bit about what you like to do and what you don’t want to do and what you refer out.

Dr. Williams: My favorite procedure, by far, is endo. Don’t know why. Maybe because it’s always a challenge to get the file all the way to the tip of the apex of the tooth and make it look great on an xray. You finish the root canal, you go ahead and place your core, you prep for the serit crown, you take a picture, you mill a crown, you bake a crown. Yet two hours later, a patient walks out with permanent restoration, no pain.

Sean Keating: Dude that’s so awesome. It takes some big balls too. I don’t know. Even too, with some of my doctors, like endo, like my brother’s an endodontist, and he always says how he gets the tough ones. And the gp’s are doing the regular ones more and more than ever because the economy’s down or whatever. But it takes some big juevos to get in that mouth and start going through those canals and can be pretty tough. Same thing with pulling back flaps, like sinking implants. I watched some of this stuff, and I’ve had some put into my posterior. That’s pretty ballsy man. It’s tough to do that kind of stuff. Where’d you get the experience? Have someone teach a little bit or you just trial and error going for it?

Dr. Williams: Trial and error. I made a whole lot of mistakes that I had to eat. That’s the toughest learning experience that you can ever have is something you have to pay for. So you find out that there’s a feathered touch to an endodontic file or if you hand file a little more established patency or if you get an orifice opener to prevent the coronal constriction of a file, you get in and you can do a lot easier root canal and make things easier on yourself. I learned a whole lot by trial and error, but I’ve also been to several courses, both by Tulsa and a few other of the companies that sell files. And you sit with plastic blocks and you learn how to break files. That’s one thing that companies don’t teach you to do. If they taught me how to break files, id know how not to break files. But the issue becomes, they tell you this file’s unbreakable. So you go in, you jam that sucker into number 15 [inaudible 00:23:18] canal, and you’ve got a problem after that.

Sean Keating: That’s so crazy dude. Any practice management courses you’ve taken or any that you know of?

Dr. Williams: My wife is my office manager, and she is by far the brains of the outfit. She does tons and tons of research, she’s a numbers girl. If it wasn’t for her, I’d probably still be in that three operatory practice over on Hill Street twiddling thumbs some days. But she has put in policies, procedures, whatnot that really makes my practice pop. So I would be remise if I didn’t let anybody that listens to this know that Betty Williams is the brains of the Smile Gallery in Lebanon, Tennessee.

Sean Keating: That’s so cool. You know behind every great man is an even greater woman. So you know that’s important. Just recalling patients and just getting structure, rules and structure. It’s so important that when people know what’s expected of them, things happen. Obviously with people and quality, the behavior that you receive is what you tolerate. So it’s important that you get a good crew and get some good structure in there. What about with you guys marketing-wise? Do you do much social media? Or do you do it most locally, local papers? Chamber of commerce? What do you guys do for your marketing?

Dr. Williams: We do a whole lot of Google, Yelp, advertising. We’ve dropped our Yellow Book, Yellow Pages, Bell South, whatever. We’ve dropped the ads and those, because even though you say you’re an old analog guy, if you want to know my phone number at my office you’re going to go to Google to fine it verses going to the Yellow Pages. So it’s a lot easier and it’s a better marketing scheme because you can pay Google to be the first person, whereas you have to figure out how to get to the first page of the Yellow Pages. So the more money you spend, the more money … The closer you get to the front, the more opportunity you have to get the first patient. The first crack at a patient calling you instead of your competition. And then yelp is the same thing. You put money into Yelp. Somebody search for Dr. Smith, Lebanon, Tennessee, Smile Gallery comes up as an ad. So they can click that before they every see Dr. Smith.

Of course, we always do promotions on Facebook, we do giveaways. Find local businesses, jewelry stores, restaurants, locally owned businesses that we will give a $25-$50 gift certificate or buy a widget from them and that’s the giveaway. Give away Sonicare toothbrushes. Like the page and you will be entered in a drawing. And we draw on the day that we tell them we’re going to draw, we announce the winner, we have them come by the office, have a little photo op, post that on Facebook, ask them to share it there, and their friends share it, and that’s a great ploy to get some free advertising.

Sean Keating: Now you’ve got it working there for sure man.

So how’s your practice doing? You guys pretty booked up? Stuff like that.

Dr. Williams: Busier right now than usual. School just let out so moms want to get their kids in for their cleanings and for their root canals and fillings and whatnot. Mom don’t have to worry about taking Junior to school so she can come and have her work done as well. So the summer’s always a busier time. But we stay booked out for big things, like crowns, root canals, probably a couple weeks. If somebody comes in and they’re in a lot of pain, I’m always going to make sure that I get them out of pain. I’ll stay late, I’ll work through lunch, just whatever it takes to help a patient.

Sean Keating: That’s awesome dude.

Now you’ve always been really good with people and patients I know. You care about the people, and that’s what really stands out. You need to do that in life if you’re in kind of a service with the public. It’s kind of good that you have that kind of attitude.

Dr. Williams: When you treat the patients like you treat your mama, then you’ll get a lot farther with them than if you treat them like they’re a number. I try to never ever allow anyone in my practice to treat a patient like they’re a number, because all of them have a face, all of them have a heartbeat, and all of them have teeth, except for the ones that are wearing my dentures, and hopefully the dentures are fabulous and that smile gets bigger and bigger every time.

Sean Keating: Absolutely man. That’s so cool dude.

Well hey man. What else you got going with your family and stuff? What do you like to do for fun and just for entertainment on your off time from dentistry?

Dr. Williams: Well I’m a hunter and fisherman. Anything that I can hunt and interested in eating, I don’t kill anything just for the sport. Anything that I’m interested in eating, duck, fish, deer. I’ll hunt that. And anything that I kill I eat. I think it’s kind of cruel just to hunt animals for gain. Now if I kill a couple deer and I don’t think I’m going to eat them all, Tennessee has a program called Hunters for the Hungary. You can pay to have the deer processed and it’s given out to families in need. I really enjoy that part of hunting as well. My kids love to fish.

Most of all, the four of us, we’re foodies. We like going and trying new restaurants and I take my kids anywhere I go. Not 100% of the time. But if I go to a 5 star restaurant, I take my kids dude. They’re going to get socialized on way or another, and they’re either going to know how to hang out with a babysitter 100% of the time, or they’re going to be able to go out and get a little bit of culture by going to different restaurants. They love sushi. They love Asian food.

They’re absolutely phenomenal kids as far as what they’ll eat. Getting them to eat here at home is the trick. My wife is a phenomenal cook, and I’m pretty good on my own. We cook here every night, and it’s always some kind of a cool dish that Betty comes up with. We’re thinking about starting a blog about what we cook and where we eat. Betty and I do date day when the kids are in school. We’ll go to downtown Nashville, find an eclectic restaurant, we never do any chains if we can help it, and we’ll have lunch and a couple cold beers. Then come back and pick the kids up. That becomes our time. It keeps the romance alive and gives us time that we can connect and have fun together.

Sean Keating: Oh dude. I want to be you man. I love that. Heck, going to do that more with my wife.

Dr. Williams: It’s cool to be Chad, I’ll tell you.

Sean Keating: I love it. And I know it’s like “Chad Williams” but I always call you Chadwick, man. I just love that name dude. It’s a killer name.

Dr. Williams: That’s what my mama called me so I never get upset if somebody called me by my name man. I was named after Elvis Presley. I don’t know if I’ve ever told you that or not. But apparently, in 1974 the movie Blue Hawaii came out and I think that his name was Chadwick in that movie and I was born in ’75. My mother’s a huge Elvis fan so I can put two and two together and figured out that’s where it came from.

Sean Keating: Chadwick. You kind of look like Elvis a little bit.

Dr. Williams: Uh huh.

Sean Keating: I’ll take a peanut butter and jelly sandwich, or no peanut butter banana-nana sandwich.

Dr. Williams: Bananas yeah.

Sean Keating: Well dude, hey. Doctor I want to thank you so much man just for taking the time out and talking …

How we doing as a lab? We do okay for you now and then? Or how we doing? We do good work for you?

Dr. Williams: Man everything I get in from Keating Dental Lab, I can throw in from across the room. I don’t have to worry about remakes. I don’t have to worry about issues with delayed shipping or whatever. Anytime that I send a case to Keating, I know it’s going to come back exactly perfect.

Sean Keating: Man I love you dude. I really do. Thank you so much for that. And you know what, anytime you’re in the area come on by. You know I get out in Tennessee, my wife’s family’s all from Crossville, Tennessee and that’s Cumberling County.

Dr. Williams: That’s 45 minutes east of me.

Sean Keating: Can you believe that? So I’ve been to Cumberling County, the little area, the little lake area and all that. You guys got bugs the size of tennis balls at nighttime that come out out there, buzzing real loud and stuff. It’s crazy.

Dr. Williams: Hey at least you can see them here. If you go a little farther south down to Mississippi, South Carolina, Alabama, they call them no-see-its because they bite you before you ever see it.

Sean Keating: Oh. I’ve seen these little things with nets over your face and your arms, and I said, “If I’m going to go out there, I’m going to buy that kind of stuff so at nighttime I don’t have that.” Because those bugs will come and bite me everywhere. I’m sweating like you know … They probably love to get on me, that’s for sure. Well dude hey, …

Dr. Williams: Well that’s because you’re so sweet.

Sean Keating: Yeah that’s it.

Well hey dude, thank you so much and I want to thank everybody for tuning in to this weeks Dental Up Podcast. If you could, subscribe to us on iTunes and leave us a review.

Dr. Williams thanks again so much. I want you to have yourself a great weekend. Tell your wife I said hi. And again thank you for all that you do with us.

Dr. Williams: All right thanks Sean. I do appreciate you brother.

Sean Keating: All right Dr. Williams. See you later dude.

Dr. Williams: All right see you.

Sean Keating: Bye.

Hey I want to thank everybody for joining us on the Dental Up Podcast Show this week. Be sure to follow us on Facebook, Instagram, and Twitter, or search Dental Up Podcast on iTunes and get our weekly feed. Don’t forget to visit keatingdentallab.com/promo for exclusive offers. Keating Dental Lab is a full service dental laboratory, and we’re nationwide. We would love for you to send us a case so we could show you the Keating difference. If you dig what you’ve heard, please leave us a review on iTunes. And we’ll be back next week.

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