Introducing the Dental Detailing Kit™ with Dr. Paul Hertz, DMD

Host: Ladies and gentlemen, this is the Dental Up Podcast, brought to you by Keating Dental Lab, a full service, award winning, dental laboratory.
Each week, you’ll learn tips and techniques from real world dentists, bringing you in depth interviews, motivating stories, current events, and sports.
Here’s your host, Shaun Keating.

Shaun Keating: Hey everyone, Shaun here, welcome to another episode of the Dental Up Podcast. Our guest this week is a graduate from the University of Pennsylvania School of Dental Medicine. He completed a general practice residency at the Albert Einstein College of Medicine, an HHC in the Bronx. Following 9/11, he joined the Tower Ladder Company as a volunteer firefighter in the Briarcliff Manor Volunteer Fire Department, where he currently remains active. Practicing from the Bronx, New York, please welcome Doctor Paul Hertz, DMD. How’s it going Dr. Hertz?

Dr.Hertz: Very good, thank you Shaun, thank you for having me on.

Shaun Keating: Oh dude, thank you so much. We’ve been together so many years, I’m just, man, when I hear Paul Hertz, I’m like, “God.” What’s it been? 30 years, probably? It’s been a while.

Dr.Hertz: Yeah, I was one of the guys who came with you when you started.

Shaun Keating: Oh, I know. And I worked with you before, and I even started my own lab, and it’s just a great thing, man. I remember too, you had a partner back in the day, Dr. Wasserman, what was it? Hertz & Wasserman, your practice?

Dr.Hertz: That’s right.

Shaun Keating: Did he retire, I think?

Dr.Hertz: No.

Shaun Keating: He’s still going?

Dr.Hertz: He’s still there.

Shaun Keating: Yeah, I think he has a son, too, that’s practicing now, huh?

Dr.Hertz: Right.

Shaun Keating: Yeah, that’s amazing. Well that’s so cool, dude. I thank you so much. You’re my big New York doctor man, The Bronx dude, and I’m a big sports guy. I always like to start off talking about sports. And I know you’re a big Yankees guy, but what about-

Dr.Hertz: Oh, you bet.

Shaun Keating: What about-

Dr.Hertz: You bet. We can see the Yankees outside my window.

Shaun Keating: That is so amazing, dude. I remember, remember back in the day, The Bronx wasn’t the nicest place in the world, now it’s like the hottest, it’s like Soho or whatever, all the people are buying all the properties.

Dr.Hertz: Yeah, the Yankees are my team, and it’s too bad those damn Red Sox got in the way.

Shaun Keating: Can you believe that? I mean, with those two hitters you got, you got those two lumberjack dudes, I don’t even know their names, but they’re just monster home run hitters, and they didn’t really come to that series man. It was like, “What the heck?” But it’s good to see them back, it’s been a few years since they were up, from old Jeter and A-Rod times, but even before that, with Reggie Jackson, I mean, it’s kind of like Dallas Cowboys, America’s Team, the Yankees, you either love them or hate them, and they’ve just got such a dynasty there, and through the years, so it’s good.

Dr.Hertz: It’s coming back.

Shaun Keating: Yeah, it definitely is.

Dr.Hertz: Watch it next year.

Shaun Keating: Yeah, I think they’re back.

Dr.Hertz: And yeah, we got the team. It just was Boston’s year, and I’m having battles with my buddies here all the time about that. Although, Mookie Betts, he’s gotta be the MVP this year.

Shaun Keating: Oh yeah, that guy, what a stud.

Dr.Hertz: Even better than Trout. Trout may be the best player in baseball, but Mookie won this year.

Shaun Keating: Yeah, he’s amazing player. I remember there was another Mookie guy, I don’t know if it was in baseball or football, but I remember that name.

Dr.Hertz: There’s a Yankee named, oh wait a minute, Mets, he’s the one who … Mookie Wilson.

Shaun Keating: Yeah, maybe that-

Dr.Hertz: Who hit the ball through the first baseman’s legs, when the Mets won that game.

Shaun Keating: In the World Series, that guy, yeah, went on to infamy.

Dr.Hertz: Oh gosh, that’s bringing back memories.

Shaun Keating: Oh, I remember that like it was yesterday. Ah, that’s so cool. What about with-

Dr.Hertz: It’s just too bad we can’t put a football team together.

Shaun Keating: Yeah, what’s up, man? Hey, the Giants just got a win. Eli Manning man, I mean when, they’re gonna put that guy out to pasture.

Dr.Hertz: I think actually they would have, even last night, if the backup didn’t get arrested for some driving incident during the week.

Shaun Keating: You’re kidding?

Dr.Hertz: And I actually think that his days are numbered. If he’s gonna be starting, it’s one or two more games.

Shaun Keating: Yeah, I mean, you just look, they won the game, I think last 50 seconds of the game he threw a touchdown, I think it might’ve been to Odell, man, and that guy’s such a stud, and that guy should be getting three, four touchdowns a game. I mean, he’s just so amazing. But I think your o-line, the o-line there on the Giants, it’s nothing to-

Dr.Hertz: They’ve got some talent on offense, then not much on defense. I mean, this guy Barkley is, he’s the real deal.

Shaun Keating: Yeah, that’s amazing. Well dude, that’s so cool man. Thank you so much again for coming on, but hey, let’s dental up now. So tell me Dr. Hertz, why did you get into dentistry? And at what point did you think, “I want to be a dentist,”?

Dr.Hertz: My father was a dentist. Real good dentist. I actually didn’t know, until I was in school, and I actually took the medical board, and actually did better on them. And my father said, “So what do you think? Why would you choose medicine over dentistry?”
“I really don’t know.”
And he said, “Well, I’ll tell you what you do have, is you have a business.”
I had thought about it, and I realized I didn’t know much of anything, but I’m sure glad I made the choice. ‘Cause it is the right choice for me.

Shaun Keating: Yeah. That’s so awesome. You’re a great dentist man, you really are, and you’ve got some real talent, and you know, also, you’re a little entrepreneur when it comes to developing products and stuff like that. I know we worked way back in the day on a product that we sell quite a bit of, it’s called the delineator, and it’s something that, why don’t you tell them?

Dr.Hertz: Oh, I gotta thank you guys for that, for sure, because yeah, I mean it was my idea, and I got the patent, but it could never have been developed without you. You guys were wonderful with that, and as really, I mean, I think the concept still has room to grow. Originally the thought was, and we just never seemed to get around to hook it up with the CT scans and make it-

Shaun Keating: Radiographic.

Dr.Hertz: Useful. Well yeah, make it … for implant placement planning. It’s a nice little product that has a lot of good uses.

Shaun Keating: Yeah. So what it is, so it’s what? A three in one, or four in one? We got a temporary, we got an implant placement sleeve, what else do we have? Tell me a little bit about the delineator, what it does and little bit about it.

Dr.Hertz: Well one of the things that I find is that you know if you’re using it as a sleeve to place the implant, you also know where it is later, when you try to uncover it. There’s no surgery to expose it, you just kind of like go right through that hole, and you find it there. And you can also, under certain circumstances, use it to screw it down, keep that implant stable. But most of the time what we do is, not the implant stable, the temporary stable, most of the time what we do is we take it out, make sure it’s well cleaned, it gives you access to the area, and certainly looks good.

Shaun Keating: That’s amazing. We do quite a few of them, and the doctors love it. Even for the temporary, while it’s waiting for the, you know, the implant to [inaudible 00:07:26] integrate, but it’s a neat thing, and we do quite a bit of them, and the delineator, that’s a Latin word for the word map, so it’s kind of a neat thing. How’d you come up with that delineator name? Remember the old Latin in high school, or tell me a little bit about how you come up with that name.

Dr.Hertz: All of these things go through, you know, notebooks and lists, and one of my patents is The Savoir Implant, and that was to place it, actually at one point, into maxillary sinus, where there’s a part that actually moves, and lifts the Schneiderian Membrane with kind of like an umbrella, you’re going through.

Shaun Keating: Yup.

Dr.Hertz: So you place the implant where you want it, you push up the umbrella, expand it, and place the bone around the implant, as opposed to doing it the other way.

Shaun Keating: Yeah.

Dr.Hertz: I mean, that’s the idea of all these things. It was trying to solve problems that I come across in a day to day basis as [inaudible 00:08:21] dentist.

Shaun Keating: It’s been a great, great thing for us, and you know, I think we’re gonna have more things in the future working together. You’re a real smart guy when it comes to that. And heck, I think you even developed, you have a whole bleaching system now. Tell me a little bit about that. Now, there’s so many bleaching systems out there, what is yours like? Why is it different? Is it better with sensitivity? Tell me a little bit about your bleaching system that you got working?

Dr.Hertz: Started back when I did, left my partners, and started on my own, and at that point we had been a Zoom office, and did a lot of that kind of bleaching. And I found that it took a lot more time and effort than was supposed to. It cost a lot for the patient, it took two hours of chair time, ’cause it’s three 20 minute sessions, but it was … between the set up and the breakdown. There was always sensitivity, there was always chemical burns, on occasion, when isolation was inadequate. There were a lot of problems, and I said, “You know what? As a cosmetic guy, I’ve gotta find another bleaching system. I gotta do better.”
And I went out, and I started researching and talking to everybody. And finally, actually a chemist came to me, through word of mouth, and he said, “I’ve got a product, and it’s different.” This product, and I call it dental detailing, it’s neither hydrogen or peroxide, there’s no peroxides in there. It is a totally different chemistry. I’m not quite talking about the chemistry yet, because it’s still something that we’re working with. But, we are ready to start rolling it out a little bit.
It actually is a desensitizer. It actually, in 15 minutes of chair time, 15 to 20 minutes, and I do it immediately after the cleaning, at the same visit, so that it becomes, where the cleaning is often a loss lead, you can bring it back to being a profitable situation, where you place the product on the teeth, immediately after polishing, and it will, not necessarily whiten the teeth, and that’s why we call it a brightener, it brings the teeth back to their more original color. It is not changing the organic matrix, it is just cleaning out the perocities of the teeth.
It is a nice little adjunct, because it’s fast, it’s easy, it doesn’t burn the gums, you can have your hygienist easily do it at the end of a cleaning, so it-

Shaun Keating: What about going to the teeth now? They don’t have to rubber dam it or nothing? They can just go right to-

Dr.Hertz: No rubber dam, nothing, all I’m doing is a cheek retractor, because I’m just trying to make sure that the teeth are exposed, and they do have a saliva rejecter in, and it’s a dual syringe, and we just spray it right on the teeth, move it around a little bit, and just leave them sit. And in 10 minutes, we’ll shake it up, do it again, and at the very end what I’ve been doing is actually adding a fluoride, which actually goes into those open tubules, ’cause when you’re cleaning them out, you are opening, and you know, to tell people, “Oh yeah, now you can’t drink coffee, or drink red wine,” that’s never gonna happen.
So the fluoride itself actually protects the, keeps the tooth whiter for a longer period of time. Just by closing up the tubules and being in there for as long as it is. Now obviously, it’s good for the teeth. Shaun, I’m glad you asked, ’cause I am very happy to … I am trying to get this out, maybe if you, with your help, we can pass it on to some of your podcast listeners. I’m willing to give free tubes to anybody who wants to give it a try, maybe with their next Keating case that they send into you.

Shaun Keating: Yeah, we’ll do that. I mean, I would love to do that. So if anyone wants a ask for it, if you’re sending a case, we can send some tubes out to you to try it. I want to try some myself, ’cause I’m looking at the stuff I use, it’s called Opalescence Quick PF, whatever, 45%, and this stuff kicks the crap out of my tissue, man. I’m like, “Well, 45%, that’s a little bit much,” but with yours, whole different beast, man. Let’s check this out, for sure. So, we’ll put something on there guys, on maybe if you click on, or something, there’s a thing on our website, Keating promo, or something, if you guys want to go on there, we’ll give you some of these-

Dr.Hertz: We’re calling it dental detailing, because after we do it, at the end of the cleaning, you know, we give you regular [inaudible 00:12:47] and then if you want, a little extra, you get that dental detailing. Now, lots and lots of return customers. I’ve done, oh I’ve gotta say thousands of these already.

Shaun Keating: No kidding? Dental detailing. So just ask for it, kind of like a gift. So if you guys hear it, go ahead and call it in, you can ask any of the customer service. If you’re working with us, even if you’re not working with us, that’s fine, just get us your info, we’ll get you some of this out for you. I mean for Hertz, you’ve done so much with us, and given me so much money on all the teeth. We’ve done thousands of teeth through the years, and I can’t thank you enough for that.

Dr.Hertz: Oh yeah, it’s probably close to 30 years is right.

Shaun Keating: Yeah, it’s amazing.

Dr.Hertz: And I appreciate your work, you’ve got some really key, very good staff with you guys. And I appreciate it all the time. And the more I have, off and on, because, actually largely because of the research in some of the projects, I’ve used other labs along the way that might specialize in certain things, that might, you know, I’ve brought help with me. But I tell you, I keep coming back in, because the personnel that you have their, your managers, Alex and Steve, and of course Bob and Jim, those guys are just the best.

Shaun Keating: Absolutely.

Dr.Hertz: No problems, because anything goes wrong, and obviously, it’s dentistry, so things are always going wrong. It’s good to have somebody on your team.

Shaun Keating: Well okay, hey, tell me a little bit about your practice now, what kind of … how many ops you got, and what kind of people you got working for you, tell me a little bit about your staff and your practice, if you could?

Dr.Hertz: I’m absolutely on my own now. And I find I appreciate that, and I’m actually much happier doing that. I’m gone from having multiple partners and hygienists, and I don’t even have a hygienist. I’m very happy not.

Shaun Keating: No kidding? You’re just rock and rolling it yourself, huh?

Dr.Hertz: I have absolutely stayed away from insurance. I don’t take any insurance. We’ll submit, if anybody asks, and they can go out of network, and we do the legwork, but at the moment, I think that that’s the best thing. I have more control over my time, I know what I can squeeze in where. I’m not chasing anybody or anything.

Shaun Keating: I got a lot of guys that do the same thing, man. They practice on their own, and it works, and a lot of them are all fee for service, and it just, no, if it works baby, and you’ve been, you’ve had big practices, and worked with other guys, and it’s always been a big ordeal. And for you now to be on your own doing that, it’s been a while now, and I just think-

Dr.Hertz: The last 10 years now on my own.

Shaun Keating: Yeah, and your lab bills as big as it’s ever been, man, so things are going good. How do you get, how do you drive patients, to bring them to your practice? What do you do? Are you doing any special marketing? Or is it just through referrals from patients? But The Bronx, are they coming just from The Bronx, are they coming from all the five boroughs? Are they coming over from Jersey? Tell me a little bit about how you get patients.

Dr.Hertz: I’m in Riverdale, so Riverdale is, you know, we say it’s The Bronx, and most of the people in The Bronx don’t think that Riverdale’s The Bronx.

Shaun Keating: Okay.

Dr.Hertz: You know, this is a little enclave that’s … it’s a really nice area.

Shaun Keating: Yeah.

Dr.Hertz: Most of my patients are local. Most of my new people do come in from word of mouth. It’s kind of a transient community too, in that people come here when they’re leaving Manhattan to go to the suburbs, or vice versa.

Shaun Keating: Okay.

Dr.Hertz: There’s a lot of older people, but there’s also a good percentage of people come for a couple years, then they move on. So there’s a lot of turnover. I send out, regularly, mailings now. And then just the bulletins, and the churches, and temples around, and things like that. That’s really the extent of the advertising that I do.

Shaun Keating: That’s so cool. So very little advertising, but you’re still booming, man. And it’s just ’cause you practice good dentistry.

Dr.Hertz: I do go, I do little talks around. I’m going to start something that I think is a California phenomenon, and that’s the in-office dental benefit, dental clubs, or whatever.

Shaun Keating: Okay.

Dr.Hertz: Where you … I’m gonna give that a try.

Shaun Keating: Yeah.

Dr.Hertz: For the people that don’t have insurance. I mean, dentistry’s expensive. Sometimes when I look at some of the bills I go, “Man, I can’t afford that.”

Shaun Keating: Oh, I know.

Dr.Hertz: But you know, today was one of those days. I just finished up. Where I was really happy that I was able to work the way I do, and this was one of those days where you really like dentistry. Patient came in yesterday, I’ve been with her 10 years, more, but she’s never been a good patient. She comes in every three years, maybe two and a half years, and only when there’s a big problem. And I keep telling her, “You know, you’re gonna have more issues, you’re not gonna do well with this.”
And then, unforunately, she came in this time, after I hadn’t seen her in about a year and a half, and she had been diagnosed with cancer. And she had been going through all her tests, and she’s finally starting her chemo, tomorrow. Now she showed up yesterday, and she had several, when I did my examination, and I took a panoramic, areas at the [inaudible 00:18:08]. And so I rearranged my schedule, the last two days, so I could do all of her root canals. And we did three root canals in two days now, and then I did post to support them, because she’s starting her chemo tomorrow.
But, I really was so happy that I was able to be there to help, and I was able to move my schedule around. We called the patients that were scheduled before, and moved them around, and told them that this was an emergency, and it was very important, and that you know, they know that if they were in this situation, I would do the same for them. And I have patens that have been with me since I started. A lot of them, actually. And it’s because of my ability to be part of their lives. And I do that because I’m not forcing, I’m doing the work that is necessary, and only the work that is necessary, and unforunately, I say that because I see, that’s not always the case out there these days.
And sometimes it’s because insurance. If you do a fair job for a fair price, and very much like you guys, I mean, with your lab, you’re not the cheapest guy on the block, but you’re giving a great job, for a fair price, and I don’t care, I’m not looking to save money, I want a good job, I want the best for my patient, and this is what I’m looking for, and this is what I’m looking for with my life. And I think that with that attitude, and that’s what I appreciate most about Keating, ’cause it’s very similar to my attitude about how I practice. That’s the formula for success.

Shaun Keating: It really is, and that’s a great attitude. And you know it’s rubbed off on us both ways, we got a bunch of doctors, like you, that are trying to do the best job they can and are looking for something in a lab that is part of a relationship together, and there’s some guys that are gonna bounce around through their career, trying to find the right lab to help eliminate as many of the headaches as that a lab can … a lab can give you a lot of headaches if they’re not on the same page, but no, it’s totally true. You’ve always been that way, straight up, and always looking for the patient, and always been fair with us, and you’re a smart, smart guy for sure, and you’re always pushing the envelope, and kind of thinking of new things, and I love that. I love that, and heck, you even too, how long you had it now? You got the three shape, man, you got the trios. Tell me a little bit about that, what do you think about it?

Dr.Hertz: I finally, I’ve been looking at it for, oh, for so many years.

Shaun Keating: Yeah.

Dr.Hertz: Was you know, way back, was actually one of the things, and reasons, things didn’t go right with my other relationship, is that they weren’t interested in spending the money. It is expensive for an individual guy.

Shaun Keating: Yes.

Dr.Hertz: For one person, it doesn’t necessarily make sense, but I need it for some of the research that I’m doing, too. I’m glad that I have it. There’s a big wow factor. The patients are, you know, they’re blown away when they see the stuff. But, it changes the way, it does change the way you practice. Is it necessary? That’s an interesting question that I ask myself all the time. I’m not sure. I mean, I don’t think I ever had impression, I don’t think I had problems with my impressions. You know, I would get good work back. I didn’t have that many remakes, ever. You can use it for a lot of cases, and there’s a lot of cases you can’t. There’s still a lot of places where you’re going to be taking impressions. Ridges. Most of my crowns, the teeth are beat to hell. There’s many people these days who would say that most of my crowns are heroic dentistry, because they’re ripping them out and putting in implants.

Shaun Keating: Yeah.

Dr.Hertz: But implants aren’t the answer for everything.

Shaun Keating: Exactly.

Dr.Hertz: I’m interested in implants, I’ve got an entire implant system at the patent office, for three years now, and it’s been rejected three times already, and they’re wrong, and it’s gonna be unbelievable, and I know that.

Shaun Keating: No, that’s awesome, but it’s tough to get-

Dr.Hertz: But I’m working with the … you know, I’m working with implants, and I’m … but it’s not the answer for everything, and too many people are just ripping out teeth, too many people are not doing three surface fillings, and they’re just going straight to the crown, and that’s short sighted. You make a couple of bucks, and it’s short sighted. Those patens are there for the long run.

Shaun Keating: And those implants, I got a few guys, and try to get into that implant field, man, it takes a ton of money, and you better, the whole FDA thing, compliance, and oh man, it’s like even too, with me, milling my own, I’m trying … guys are trying to get me, “Shaun, you can mill your own, you can do all this,” and I just don’t want the liability. I just don’t … I make teeth, man, I don’t make implants, and I just know what I do best, let me just … before, too, I was gonna start selling scanners and all this, Keating Digital had it all worked out, and at the end of the day, I want to sleep at night, I want to make teeth, especially now, with PFMs. I mean, PFMs, there’s some anxiety to PFMs. I still do thousands a week, of PFMs, but yet, you know, with the breakage back in the … you know, you gotta get the coefficient, thermal expansion’s gotta be exactly right, what you’re matching to your porcelain, you gotta have your opaquers done exactly right, so you got the right oxide layers, so it’s bonding. You gotta have your metal three tents, or in certain areas, ’cause it can’t be bulky at the margins.
And you do all those, there’s so many moving parts to a PFM, and then you have a little bit of breakage, a little bit of crackage, man, and it’ll wear on you, but now, with this new monolothics at, the aesthetics are getting rivaling, you know, Emacs, you know, but the strength’s there, so it’s just taken so much off our stress level, and it’s such a neat thing with dentistry being so much more predictable, and just so much more longevity to it.
I don’t want to make crowns for, go ahead?

Dr.Hertz: I’m not a zirconium fan.

Shaun Keating: I know you’re not, that’s why I said that.

Dr.Hertz: I absolutely do not like that. I mean, I like the Emacs, I do not like the zirconias, and I-

Shaun Keating: Tell me the reason why.

Dr.Hertz: There are a couple of very quick reasons. One is, if you are, most teeth opposing a zirconia crown are gonna break eventually. It’s just too hard. If you ever tried to cut one off, if you ever tried to do a root canal, if you ever tried to … it’s just not worth the effort. If you haven’t fried that tooth when you’re trying to cut it off, you fried it then. They break everything they touch because they’re so hard. And they come loose. The only crowns in the last 20 years that I’ve placed that have come loose have been zirconia crowns.

Shaun Keating: Well, maybe you’re not properly preparing them [inaudible 00:25:15]

Dr.Hertz: Could be, could be, I mean, right? I mean, absolutely, I’ll accept that. And the time will come, too, when a new thing comes across your desk, that you’re gonna see it’s worth doing. I mean, I remember the story, ’cause you had a chance to do this, which I think were, are a joke, and I’m glad you didn’t do it, the-

Shaun Keating: [inaudible 00:25:37]

Dr.Hertz: The snap on smile.

Shaun Keating: Oh yeah, I still do a ton of those. We call them strap on, we don’t want to get sued, but it’s called the strap on smile, and I do them. I do them on my tenants, baby. And you could have crooked teeth, whatever, and you just click these little things on, and I see some guys on the interweb now, like on Facebook, and they got a different name for it, but it shows all these different ladies and men, that they’re showing their teeth, and then all the sudden they click on this little appliance, and what a major thing. Especially if you’re going to a wedding, or you’re seeing the in laws or relatives you haven’t seen, and all the sudden you got a beautiful grill, and just pull that lip back. You don’t want to pull it out too much, and hold it open too much, ’cause I don’t know, to a guy with a trained eye for teeth, you can probably pick them apart a little bit quicker than most people, but it’s a great thing to give to certain patients.
So I’m surprised Denmat, maybe it’s a Denmat company that’s doing it, because Denmat’s a pretty big company, they don’t let you mess around with their snap on smile. So yeah, you can go with the whole thing, and now, you got zirconias now that are going from 500, 600, 650 [inaudible 00:26:50] strength, you know, a lot of the older stuff, is 12, 1300 is real really strong. But, same thing can be said with PFMs, you know? Your feldspathics, with a lot of these labs, I mean, the grain structure of that ceramic, on those PFMs, they can grind away and break on opposing teeth, but they can also grind that opposing teeth down like sandpaper. And so, I mean, it is something that I think, with a lab that is bringing things up to a natural shine by polishing the material, and then glazing, and making sure the glaze is nice and clean, and all that, it just, you know, there’s techniques to it for sure, but there’s just some old school dudes, you know, that are against the zirconia.
And I’m just saying, me as a lab guy, I love it, ’cause there’s nothing breaking, and I don’t think I’ve ever heard of it breaking anything opposing it, but you know, and I see a lot of dentistry each week, and monthly. But it’s just something, to each your own on it, but baby, it’s not going away, and I’ll still keep doing your PFMs and your Emacs, so we’ll agree on that, how’s that?

Dr.Hertz: All right.

Shaun Keating: So tell me, what about which dental conventions you go to for CE. Where are you getting some of that implant CE, or what are you doing, just local New York show? What are you doing for that?

Dr.Hertz: Yeah, I do the greater New York show, I’m there the whole time. ‘Cause then I have access to some of the best people anywhere, continuously. I talk to all the top guys, I make appointments to see them, before or after their lectures, whatever. I also go, we have The Bronx Big Apple, which is a very nice, small meeting. And most of the rest, I just pick here and there, things that are interesting. We go around, we’re close to the Nobel plant here in Mahwah, New Jersey.

Shaun Keating: Oh, okay.

Dr.Hertz: So I go there.

Shaun Keating: Yeah, we got Nobel right here man, their headquarters. That’s a great company for sure. Nobel Biocare you’re saying, right?

Dr.Hertz: Yes.

Shaun Keating: Yeah, yeah, that’s awesome dude. You gotta get out here and some see this one. It’s state of the art. Probably the same there.
So tell me, I know you’re at lunch here, we gotta get back, but what are some of the dos and don’ts in your profession that you would like to share with some up and coming practitioners? Some of the newer people starting out? What are some of the dos and don’ts that you could tell us about?

Dr.Hertz: Well, I think we went through some of this, but don’t cut corners. Do the right thing. Make sure your patens’ best interest is first, it’ll all come back to you. That’s about the size of it.

Shaun Keating: Words of wisdom. Hey, Dr. Hertz, I know you’re a busy man, I know you gotta get back to work, can’t thank you enough dude. Love you, man. When are you gonna come out here and see me after all these years, man, we’ve been together since ’88, whatever. I’m looking at my notes here. It’s just a long time.

Dr.Hertz: Close to that, that’s right.

Shaun Keating: ’88, ’98, 2008, that’s 30 years, baby.

Dr.Hertz: 30 years.

Shaun Keating: I’m done with this stuff, man. What do I got now? What about get on out here man, and come see us, we’d love to have you out here, and maybe some of them seminars we got coming will get you out here for sure, but love to se you, and thanks for the delineator, and thanks for this new bleaching system you got working, and we’ll definitely get out to the masses, let them know about it, but can’t thank you enough for all that you do for us here at Keating Dental Lab.

Dr.Hertz: Well thank you, and I appreciate you guys.

Shaun Keating: All right.

Dr.Hertz: All right, have a great day.

Shaun Keating: You too man, god bless you, and we’ll talk to you real soon.

Dr.Hertz: All right.

Shaun Keating: Bye bye.

Host: Thanks for joining us on the Dental Up Podcast show this week. Make sure to follow us on Facebook, Instagram, and Twitter, or search the Dental Up Podcast on iTunes for our weekly feed. Don’t forget to visit Keating Dental Lab dot com, slash promo, for exclusive offers. Keating Dental Lab is a full service dental laboratory, and we’re nationwide. We’d love for you to send us a case, so we can show you the Keating difference. If you dig what you heard, please leave a review on iTunes, and we’ll be back next week.